After much anticipation and speculation, Facebook has finally announced Timeline for Pages. What will you do with all that creative real estate?
Mashable has asked the question “Will Timeline help or hurt brands?” The current layout of brand Pages on Facebook gives administrators little opportunity to make mistakes. Mahables article indicates possible confusion for large brands without a single focus. It also points out that brands that are actively creating unique and interesting content will prosper, while brands that are infrequent in updates and generate poor content will likely fail.
For small to medium sized local businesses it is important to get this right. With over 50% of the U.S. population actively using Facebook, it makes the most sense to be highly involved in marketing there.
When will Facebook brand Pages be available?
Page admins can start using Facebook brand Page preview to try out different cover photos and make other tweaks. Once you publish your page, the old design will no longer be available.
Why do you need a Facebook brand Page?
With the addition of Timeline to brand Pages, it is important that businesses take a serious look at their online marketing efforts. People like to be impressed. Your clients want to know you are serious about your business and products. Having a professional Facebook brand Page increases customer loyalty, trust in your brand, and market reach. You need to have a Facebook brand Page, plain and simple.
How has your Facebook brand Page benefited your business? Please share your comments below.